Check out this ESPN article on the rise and the development of the Strength Coach’s role in sports.  Click here.

“It used to be that it almost was a boutique thing if you had a
strength coach, a luxury,” Kelly said. “It’s now become a leadership
position. The strength and conditioning coordinator is on parallel with
the offensive coordinator and defensive coordinator.

This goes for Sports performance coaches, personal trainers, and anybody in the profession.  Even just 10 years ago, most people were relatively unaware of the level to which their performance would suffer if they didn’t have a rock-solid strength and conditioning program.  And consequently, there were few private sports performance coaches out there (like me). 

Now there is a real market of hungry athletes who know damned well that if they don’t get themselves under a bar with some weight on it, they’re at a far greater risk of injury, and they’ll never reach their full potential. 

The times they are a changin’ …

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