I messed up.
As you well know, I’m an “jump into the deep end” kind of guy.
Normally this is a good thing…
It’s the “secret” behind any successes I’ve had in my life. When I believe something is the right move… I ACT.
Luck is an opportunity that can be lost.
I follow my heart and I go “all in”.
The trouble is … it isn’t always a bad idea to make sure that the pool has water in it first!
Now… with the big things in your life… that isn’t an issue.
Because when you honestly follow your heart, the act of diving in CAUSES the pool to fill with water… the right water.
But when you are dealing with things that aren’t big life-changing events… but are rather like, “Oooh, baby, that is a great idea!” … Then, it’s a good idea to look over the side and make sure there is water in the pool before you dive!
You still need to dive. Never do things half-assed and expect to get what you really want.
But … water feels better on the old skull than concrete. Just sayin’
THE BIG PROBLEM
So the other day, I send out an email to you inviting you to join a new coaching program.
It’s something I’m very excited about.
But the funny thing is, the next day I got a call from one of my private clients, Mike, who I’ve been coaching for a little over a year.
I answered the phone and immediately he said, “Your new program sucks.”
I laughed and said, “Well… hello to you too.”
“I don’t know what you are trying to sell me.”
The thing is… Mike is a professional marketer.
I’m a professional teacher/coach and a writer. So as much as I find the intellectual exercise of writing a sales page for a new product interesting… it isn’t exactly my speciality.
(As you well know, given how NON-slick my own websites are, lol)
So when he said he didn’t understand what I was offering or why, I had to take him seriously.
“What’s your goal?” He asked me.
“For the coaching program?” I said
“No. Not THIS program. You said you are doing a beta-test. For what? What is your big longterm goal?”
I answered right away, “I want to eventually have an ‘Elite’ members section of Weightlifting Academy, where we have weekly conference calls, where has a privately created routine just for them, etc… but I don’t exactly know how to run it yet.”
“So you are using this as an experiment to see what you can and can’t realistically include?” He asked.
It started to hit me right away… Mike was trying to tell me I wasn’t following my own advice.
You see I always teach people to have a BIG goal, and then their immediate goal … the one right in front of them…
If you do that, you can largely ignore the middle stuff, because that will ebb and flow all over the place.
But if you have a very clear end-goal for your weightlifting… and you are very clear that the next step you are taking is going in that direction… then you’re at least on the right track.
I wasn’t on the right track.
“What do you plan to charge for the Weightlifting Academy upgrade?”
“Something like $49/month…”
“Then why are you charging $97 for this group?” He asked pointedly.
“I think I see what you are saying…” I said.
“What am I saying?” The guy is a bit Socratic, if you haven’t noticed, lol.
I said, “Correct me if I’m wrong… but I think you are saying that my current idea isn’t actually a test for what I want in the long run…”
“Do you want to have the best coaching program possible?” He said.
“Well, ya, of course! Shit man… why else would I do this?”
“Then you should charge what you plan to in the future, and offer as much as you can, then you’ll have a clear idea of what does and doesn’t work. It’s better to shoot for the stars and land on the moon, than to shoot for the mud and land in shit.”
I laughed very loud and said, “I haven’t heard that version, brother. I’m totally stealing that line… and I am not giving you credit.”
“Who is the program for?”
“People who have gotten past the rank-beginner stage, but aren’t truly advanced either.”
“You mean, Intermediates?”
“How short can you make the program, realistically, and still get the information you need?”
“Then the program is now 12-weeks,” he commanded.
Mike is a no-nonsense kind of guy, which is probably why he is good at almost everything he does.
He continued, “Tell me in one sentence what you are doing… and try to make it sound like you.”
I laughed again, and said, “How about… 12 weeks of coaching and accountability for weightlifters looking to dominate.”
“That’s your main headline,” he said and then told me he had to run.
THE BIG SOLUTION
Mike was right.
I was wrong.
Some of you DID join up at 97 and should have received a partial refund by now (email me if you didn’t).
I am dropping the price down to 47/month.
It’s capped at 12-Weeks.
What we now have is … a 12-week beta-test program, designed for people who are in that early-intermediate phase and want to take it to the next level.
The eventual version (that will end up in Weightlifting Academy) won’t have all the features this beta test group does… that isn’t realistic, since it will be open to WAY more people.
That version is going to be landed squarely on the moon, which is a nice place with a nice view.
THIS version is shooting past the moon, toward the stars… and it will be full of adventure.
I’d love for you to join me for 50% off of what I had originally opened it up at … by clicking here:
Now go lift something heavy,
PS. If nothing else, please do look over the page and ask me any questions you have about the program. I want to make sure that if this is a good fit for you, that you get in before I close down registration. It’s gonna be a lot of fun.