“This all boils down to one simple thing. Cognition is subjective. We all perceive information, about risk or science or anything, through instinctive and emotional filters that help us subconsciously sense how that information feels. Slovic and Melissa Finucane called this the Affect Heuristic, the fast and mostly subconscious mental process that takes what we know (which is usually not a lot, especially for non-experts) and assesses it based on our experiences and life circumstances and education, and those psychological ‘fear factors’, and cognitive processes like confirmation bias and framing, and the values of the groups with which we most closely identify…and from that complex set of influences we come up with our views and opinions and perceptions, and what we tell pollsters.”
From an article by David Ropeik on Big Think.
Both sides of the political divide are anti-science. They just have different axes to grind. The key here isn’t to placate the human mind, but to train it. We are just animals. We had to invent the scientific method and process to protect us from ourselves. We should probably use it…
Now go lift something heavy,