Jason Ferruggia has a new post about what kind of coach he is, and what kind of coach he isn’t.  He’s basically helping to define his own niche for anyone who doesn’t know what it is.

The fitness industry is just like any other industry – it’s a field of specialists who know what they are good at and what they aren’t good at, and then everybody else.  If you look for a trainer and they tell you “I do everything: bodybuilding training, fat loss, functional training, strength training, gymnastics, tennis training, yodeling, etc” … find a new trainer.

If you have a specific problem, go to the guy (or girl!) who specializes in fixing that exact problem.   Now, don’t get me wrong.  I’m not saying your coach needs to be so tightly defined that he’s only got ONE focus.  But, anything more than 3 (maybe four), and we’ve got a problem.

One of Jason’s major points about himself is that he is not a “motivator”.

Here’s a quote from Jason:

If you want to sit around and eat donuts all day why would that possibly bother me? And why would I want to motivate you? I’m not Jenny Craig or Matt Foley the motivational speaker who lives in a van down by the river. What you do is your choice. Sure I will make fun of you, laugh at you and encourage others to do the same; but it’s your life, not mine.

If you are too stupid to realize that regular exercise and a healthy diet is a necessary part of life I’m not going to waste my time telling you. Get on some prescription drugs, order a sausage pizza and watch another episode of Friends.

OK, he’s WAY more intense than I am.  As you know, I’m a ridiculously mellow dude.  I meditate, I read books about Zen, I love ABBA and Romantic comedies, have seen every episode of Sex and the City (twice), and have a habit of laughing at all of my own jokes.  But, I am also NOT a motivational speaker.

Someone asked me recently what the name of my strength training company was, and I replied, “PDX Weightlifting.”

“Oh,” they said, “I think that would turn off a lot of people.”

I replied, “Yep.  And that’s the point.”

You see, I’m not a yeller.  I’m not like Jillian Michaels from the Biggest Loser.  I’m not here to call you up on the phone, get you off the couch, convince you that it’s time to workout, force you to work hard, and then nitpick you every step of the way.  There are trainers who do that for a living.  They’re great at it.  You need to be DEAD HONEST with yourself.  If you NEED a trainer to be your external motivator, then you need to hire one of these guys (actually, they’re usually girls).

I ain’t that guy.  I’m almost the opposite.  I’m way too relaxed.  In the gym, I’ll make sure you’re doing everything correctly, I’ll watch your lifts, I’ll discuss any and all topics you want to about your goals and progress.  But, I’ll also be cracking (bad) jokes and being very silly.  I do a great job of keeping the atmosphere exciting and fun.  That’s my personality.  And I expect everyone in my programs to stay positive and have fun while they workout, regardless of how hard it is.  NO whining – period. I have no tolerance for whining.   If you start wimping out, that’s you’re own problem.  And I’ll focus my energy of the folks who are working hard with a great attitude.

I won’t force you to do something you don’t want to.  If you say, “I can’t do it”, I’ll agree with you.  If you say, “it hurts”, I’ll tell you to stop or modify till it doesn’t hurt.  This is because when a truly motivated personal tells me this, it’s probably true! And I’m not going to make you do something that will result in injury.

Unfortunately, unmotivated people say these things as knee-jerk reactions to anything hard and as a result never push themselves hard enough to make any progress.

One of my favorite clients of all time is my client and friend Beth.  She’s been working out with me for a few years now, and in all of that time, I don’t think I have EVER heard her say the phrase “I can’t”.  This woman’s an animal.  She’s more than tripled her strength levels, gone from “skinny fat” to seriously lean, and looks and feels great.  (She regularly tells me about moving couches and other heavy shit up stairs by herself!)  All I do is show her the most efficient path toward her goals.  But, she’s the one who does all the work.  And boy, does she!

When my people tell me “it’s hard” or “what the HELL are you having me do?!”, or “I’m going to kill you for making me do this”,  they’re saying this as a badge of honor.  They do whatever I ask of them, and they work their butts off.  They may be cursing my name in the process … make no mistake!  But, they do it.

If you have no personal motivation, you have no business doing business with me because you WILL NOT get the results you want.  I’m a “lead the horse to water” coach.  You hire me when you want over a decades worth of knowledge, program design skills, solid real-world advice, a fun atmosphere, serious weight-training, and serious results.

Tony Robbins eating Peter Griffin!

If you need more motivation, buy some books by Tony Robbins.  And hey, once you’ve figured out your sh%t and decide you are ready to see the best results of your life and have a blast doing it, contact me and I’ll kick your butt with a big smile on my face.

I found this passage pretty funny from Jason’s post:

People ask me all kinds of questions when they find out what I do for a living.

“How do I lose this?” (grabbing a handful of a 48 inch waist)

“I don’t know.”

“How long should I do the stair climber for?”

“I don’t know.”

“I can’t give up carbs but I want to get lean. What should I do?”

“I don’t know.”

“I only have twenty minutes to train, twice a week. What should I do?”

“I don’t know.”

“I know you’re into all that heavy lifting but I can’t do that. What can I do instead?”

“I don’t know.”

“I’m a girl and I don’t want to get too bulky so how should I lift?”

“I don’t know.”

“How do I get motivated to go to the gym?”

“I don’t know.”

By training, I am a competitive Olympic Weightlifting Coach.  THAT is what I do.  I train athletes and people who seriously want to train with an athletic intensity on weightlifting-based programs.  Every program I create is built through the lens of a weightlifting coach.

If you are someone who wants to be able to answer YES to that question box on your job application that says “can you lift 100 pounds?”, and then laugh that that sounds light, I’m your guy.

This can include lots of different people from lots of different backgrounds who have totally different end goals: obviously, competitive weightlifters; athletes in any “power sport” like baseball, football, golf; and fitness folks who want to be in the best shape of their lives and lose 20, 40, or more pounds of fat.  The commonality is clear.  All my people lift weights – hard.  That’s the glue.

If you come to me wanting to lose 20+ pounds of fat, I’m not going to take it easy on you just because you aren’t in a competitive power-sport.  I’m going to hammer you just like I would anyone else on heavy weightlifting exercises and make you ridiculously strong.  As you’re losing that 20 pounds of fat, you’ll keep all your muscle, you’ll in fact gain muscle, become “toned”, learn a bunch of cool exercises like the clean and snatch, front squats, deadlifts, etc.  And you’ll start being able to perform in a way you never have before in all of your life.

The great physicist Richard Feynman once said that he approached every problem with only 6 tools.  Whenever a problem came up, he looked in his tiny little tool box, and tried all 6 of those tools on it.  If that didn’t work, he switched to a new problem.

I’ve found that there are things that I can coach at a high level given the tools that I have and things I can’t.  These are the ONLY things I do – 1) Competitive weightlifting; 2) power-sport training; 3) extreme fitness training.    3 things.  That’s it.  I’m great at these things.  But, if you want to become the most kick-ass marathon runner of all time … you’ll need to find someone else.  That just isn’t what I do.

This particular quote sounds very much like my own way of approaching coaching (hey, that rhymed!):

Often times people will tell me that they want to train with me and that I if they hire me or come to my gym I really need to push them. No, I don’t. You need to push yourself. You’re hiring me for my program design skills which are based on 16 years of experience. I am not a cheerleader. Any nitwit can yell at someone like a drill sergeant. Just because a workout is hard doesn’t mean it’s effective. Just because a coach yells loudly it doesn’t mean he’s smart.

If you can’t find it within yourself and are not driven to excel, there is nothing I can do for you.

I’ll give hard working, motivated, intelligent people everything I have. But for everyone else I have no time or patience. I know this offends many people. But it’s just me being honest.

I feel very lucky.  I have a great set of people to work with.  They all come in, work hard, joke around, have fun, and get into great shape.  Not a bad job.